South Africa’s very own Tyla is about to light up one of the most iconic runways in the world. The Grammy-winning artist will be performing at this year’s Victoria’s Secret Fashion Show.
The announcement, made on Wednesday, 18 September, has sent waves of excitement across the globe.
TYLA FOR VICTORIA’S SECRET
Victoria’s Secret chose Tyla for her “vibrant personality” and her “innovative take on pop and R&B.”
The brand praised her as an “integral” part of the show’s blend of entertainment, glamour, and fashion, according to Billboard.
Tyla’s reaction? Pure joy.
TYLA’S LOVE FOR FASHION
“Growing up, I was captivated by the Victoria’s Secret Fashion Show – the stunning outfits, iconic wings, and charismatic models,” she shared.
“Now, I’m thrilled to be performing on this nostalgic and legendary stage.
What’s even more exciting is the celebration of diversity, showcasing a broader range of beauty, It makes this moment truly special.”
INCLUSIVITY IN FASHION
Her words resonate deeply, especially at a time when inclusivity in fashion is more important than ever.
This announcement follows closely on the heels of another big reveal, according to Just Jared.
The lineup will feature only female artists for the first time in the show’s history.
This decision marks a significant shift for Victoria’s Secret as it attempts to rebrand and embrace a more inclusive image.
VICTORIA’S SECRET’S COMEBACK
The 2024 show, set for 15 October in Brooklyn, New York, is already hailed as a grand comeback.
After a six-year break, the anticipation is palpable.
Fans of the brand and fashion enthusiasts alike are eager to see how Victoria’s Secret reinvents itself.
TIME FOR CHANGE
The show’s cancellation in 2019 came after mounting criticism of the brand’s lack of inclusivity and its promotion of unrealistic beauty standards.
The company recognised the need for change.
In 2023, Victoria’s Secret Chief Financial Officer, Tim Johnson, announced plans to unveil a “new version” of the program.
A-LISTERS HIT THE RUNWAY
That “new version” began with Victoria’s Secret: The Tour ’23, a one-time Prime Video special.
This special featured top models like Adriana Lima, Gigi Hadid, Emily Ratajkowski, and Hailey Bieber.
These A-listers strutted their stuff in different international cities, showcasing a fresh, diverse look for the brand.
SOUTH AFRICA’S PRIDE FOR TYLA
The special also featured a performance by Doja Cat, who had just released her fourth studio album, Scarlet.
This began Victoria’s Secret’s journey towards a more modern and inclusive image. With Tyla now on board, South Africans have even more reason to tune in.
Her performance on such a globally recognised platform is a massive achievement.
TYLA’S TALENT AND INCLUSIVE FASHION
It’s a moment of pride for the nation, showcasing yet another South African star shining on the world stage.
As Victoria’s Secret takes steps towards embracing diversity and inclusivity, having Tyla perform is a bold statement, according to Rolling Stone.
TAKING SPACE
It’s about recognising talent, regardless of origin, and celebrating the beauty in diversity.
South Africa will be watching with pride as Tyla takes her place among the stars at the Victoria’s Secret Fashion Show.
WILL YOU BE TUNING IN TO WATCH TYLA’S PERFORMANCE AT THE VICTORIA’S SECRET FASHION SHOW?
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