In a dazzling shift of luxury and glamour, Rihanna has stepped into the spotlight. She is now the new face of Dior’s iconic J’Adore fragrance. This change marks a fresh chapter for the beloved scent.
She replaces Charlize Theron after a remarkable 20-year tenure.
RIHANNA AND DIOR
The debut of Rihanna’s first commercial for the perfume signals a fresh chapter for the renowned scent.
J’Adore Dior has captivated fragrance lovers since its launch in 1995. This new campaign introduces an exciting update to the beloved fragrance.
The one-minute advertisement, unveiled online, showcases the Bajan billionaire in all her glory, according to Daily Mail.
Dressed in a stunning corseted, glittery gown and sky-high stilettos, each piece was selected by Dior’s creative director Maria Grazia Chiuri.
RIHANNA’S GRAND ENTRANCE
Rihanna embodied the role of a golden goddess reigning over the opulent Palace of Versailles.
This lavish setting, steeped in history and grandeur, provides the perfect backdrop for her transformation, according to Fashioning Life.
The commercial opens with Rihanna making a grand entrance, her sheer cape flowing dramatically as she strides through the Hall of Mirrors.
‘LOVE ON THE BRAIN’
The scene evokes the grandeur of the 17th-century estate, accentuating her regal presence.
Another striking moment features the nine-time Grammy winner gazing out from a balcony that overlooks 2,014 acres of meticulously manicured gardens.
This is all set to the hauntingly beautiful strains of her 2016 hit, Love on the Brain.
RIHANNA AND PERFUMED MEMORIES
Rihanna’s look in the campaign adds a touch of familiarity and glamour, according to People.
“I have always loved this perfume,” Rihanna shared in a recent interview.
“My mother worked in a perfume shop, and she used to bring home the testers when they were almost empty.
There was always a bottle of J’Adore in the house.”
CHARLIZE THERON AND DIOR JEWELLERY
The singer and entrepreneur’s new role at Dior marks a significant departure from the brand’s previous choice, Charlize Theron.
Theron, who had been the face of J’Adore Dior since 2004, recently pivoted to represent Dior’s jewellery and style sectors.
The change in faces brings a fresh energy to the campaign, with Rihanna’s vibrant persona and global appeal aligning perfectly with J’Adore’s luxurious image.
WORKING WITH STEVEN KLEIN
The singer reunited with renowned photographer Steven Klein, who previously worked with her on Dior’s 2015 Secret Garden campaign, she expressed her excitement.
“I always enjoy working with Steven. Even with all he’s accomplished, he still has such a genuine, pure, child-like passion for his art.
It’s such a joy to work with artists like him! And full circle to be back at Versailles for Dior with Steven Klein! Dream team baby!”
NEW CAMPAIGN
The new campaign not only highlights Rihanna’s striking beauty but also pays homage to the perfume’s rich history.
J’Adore Dior, renowned for its blend of orange blossom, jasmine grandiflorum, and centifolia rose, continues to be a symbol of elegance and sophistication.
ENCHANTING SCENTS
“Personally, I feel that perfume has so much power!
It can give you self-confidence, awaken memories, and transport you to a different place,” Rihanna reflected, underscoring her deep connection to the scent.
Whether you’re a longtime fan of J’Adore or new to its enchanting scent, Rihanna’s captivating presence promises to breathe new life into this beloved fragrance.
WHAT DO YOU THINK OF RIHANNA’S NEW ROLE AS THE FACE OF J’ADORE DIOR?
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