Award-winning rapper and Inkabi Records founder Big Zulu has broken his silence, pushing back strongly against ongoing social media allegations that his record label exploits its artists.

Speaking during a recent TikTok Live session, a visibly frustrated Big Zulu stated that “enough is enough,” warning that fans would be deeply disappointed if he were to reveal what truly transpires behind closed doors at the label.

Zulu accused certain artists of being disrespectful and financially reckless.

According to Zulu, he goes out of his way to mentor his signees, only for some to squander their earnings and later turn to social media to falsely blame the label for their financial struggles.

“When they become broke, they run to social media to lie, claiming they are not paid well under the record label,” he said during the broadcast.

While Big Zulu stopped short of naming anyone as unruly, he referenced the rapid success of his former and current signees—including Mduduzi Ncube, Ntaba Yase Dubai, and Lwah Ndlunkulu—to counter the narrative of exploitation.

He pointed out that these artists were able to build houses and buy cars within a short span of three to four years while signed to Inkabi Records.

Big Zulu further criticised the public’s double standards when judging the label’s management.

He argued that critics rarely credit Inkabi Records when artists thrive, yet are quick to place the blame squarely on the label whenever an artist’s career or finances take a downward turn.

“When they succeed, you don’t say, ‘Wow, Inkabi Records did a great job,’ but once artists start perishing, you are fast to say it’s not the artist’s fault, it’s Inkabi’s fault,” he added.

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