Johannesburg, South Africa – April 24, 2025 – South African influencers and content creators have plugged the girlies (and boys) with a new solution to tackling body skincare. With colder months approaching and skin concerns on the rise, South Africans can say #RIPThirstySkin and now have access to a new body care innovation that delivers 3.5x more Pro-Ceramide power than existing skincare offerings.
Publicly tried and tested by influential voices in the beauty industry, Vaseline introduces Cera-Glow, a high-performance range developed to support the skin’s natural barrier and help it glow from within. Influencers documented a 14 day skin transformation journey on their Instagram stories showing visible results of the glow and health the product brought to their skin.
Vaseline Cera-Glow made its official launch on April 24th at a vibrant event in Johannesburg that brought together tastemakers from across the country—including actress and Vaseline Brand Ambassador Linda Mtoba, media personality Lasizwe, renowned designer Rich Mnisi, expert voices such as dermatologist Dr Nomzamo Mkhize and beauty industry voices who’ve long championed skincare that works across all skin tones. A panel discussion took place at the launch, delving into the science behind the product, the importance of representation in the skin care industry, and holistic skincare.
Developed with intensive local insight, Cera-Glow addresses everyday concerns that many South Africans face—dryness, uneven tone, lack of firmness, and stretch marks—through four targeted formulas and ranges such as:
Even Tone for smoother, more radiant skin
Firming to support elasticity and tone
Stretch Marks to visibly reduce the look of lines
Body Gel Oil for ultra-lightweight nourishment with a glossy glow, an answer to the highly requested Cocoa radiant gel-oil; Cera-Glow has replenishing oil and natural oils (Vit E & almond oil) for soft and radiant skin. In addition, it is uniquely powered by pro-ceramides for a stronger skin barrier and a healthy glow.
“We didn’t just want to develop a product that simply moisturises—we wanted to solve real skin concerns that South Africans face. Cera-Glow is about more than glow; it’s about providing real moisture, hydration and premium care,” says Vanessa Mhango, Senior Brand Manager at Vaseline.
“We’re saying #RIPThirstySkin and unlocking a new era of glow where body care finally gets the attention it deserves. We also wanted to make sure every kind of skin tone and skin need is taken care of” says Anele Nzimande, PR Lead for Beauty, Wellness and Personal Care at Unilever.
As South Africa embraces the winter season, the launch of Cera-Glow is a timely reminder that body care is not an afterthought—it’s essential skincare. With Pro-Ceramide technology now accessible in body lotions, South Africans have more reason than ever to give their skin the deep care it needs and glow confidently.
Cera-Glow is available at major retailers nationwide.