US President Donald Trump has abruptly ended all trade discussions with Canada after an advert sponsored by Ontario’s government criticized his tariff policies.
The one-minute commercial featured the voice of former US President Ronald Reagan warning that tariffs “hurt every American.” The message angered Trump, who called it “FAKE” and “egregious,” announcing on social media that trade negotiations were “hereby terminated.”
The advert used clips from Reagan’s 1987 radio address about free trade, rearranging parts of the speech to make a case against tariffs. While it did not alter Reagan’s words, the Ronald Reagan Foundation said the video “misrepresents” his original message and noted that permission had not been granted to use the material.
Trump’s administration has imposed heavy tariffs — including a 35% levy on many Canadian imports and additional taxes on metals and automobiles — measures that have severely affected Ontario’s economy. Despite efforts by Canadian Prime Minister Mark Carney to renegotiate fairer trade terms, relations have remained strained.
Ontario Premier Doug Ford, a vocal opponent of Trump’s trade approach, defended the advert, saying his province “will never stop making the case against American tariffs on Canada.”
The controversy comes as the US Supreme Court prepares to rule on the legality of Trump’s sweeping tariffs, a decision that could impact billions in collected duties.
This marks the second time Trump has halted trade negotiations with Canada, following a previous dispute over a digital services tax on US tech companies.