The year’s most searched FTSE 100 stocks

A study has revealed that BAE Systems was the most searched stock on the FTSE 100 in 2023.

Investing comparison website Investing Reviews analysed Google search data for the stocks of each FTSE 100 company by combining each company’s stock code alongside various stock related terms to determine which stock has been the most searched in 2023.

BAE Systems tops the list for the most searched FTSE 100 stock in 2023, with an average of 961,349 monthly searches in the UK.

The aerospace and defence company’s stock is the most searched stock in cities such as Glasgow (27,080 average monthly searches) and Edinburgh (24,827). BAE Systems was the most searched stock in 20 out of the 58 surveyed UK locales.

JD Sports is the second most searched FTSE 100 stock in 2023, with 736,440 average monthly UK searches.

The apparel retailer was the most searched stock in 28 out of the 58 surveyed UK locales, with it being the most searched for cities such as Birmingham (67,606 average monthly searches), Liverpool (35,911) and Manchester (30,345).

Lloyds Banking Group was the third most searched FTSE 100 stock, with 378,949 average monthly searches. The bank is the most searched in seven of the 58 surveyed UK locales, featuring in cities such as Swansea (6,631 average monthly searches), York (4,686) and Chester (3,900).

Top 10

With 239,976 average monthly searches, SSE Plc is the fourth most searched FTSE 100 stock in 2023. The energy company was the most searched stock in Dundee, with 7,530 average monthly searches, and Inverness (6,455).

BP is the fifth most searched FTSE 100 stock in 2023, with 225,467 average monthly searches. The oil company was the second most searched in Kingston upon Hull, with 6,621 average monthly searches, and Swansea (4,853).

BT ranks as the sixth most searched FTSE 100 stock in 2023, with 165,640 average monthly searches, while International Consolidated Airlines ranks seventh, with 140,374 average monthly searches. International Consolidated Airlines was the second most searched stock in Bath, while BT was the third most searched stock in Canterbury.

Barclays at eighth, GSK at ninth, and Rolls-Royce Holdings in 10th round out the top 10 most searched FTSE 100 stocks in 2023, with 125,900, 116,523, and 92,121 average monthly searches respectively. Rolls-Royce Holdings was also the most searched stock in Derby, with 12,590 average monthly searches.

Insight

It is always useful to know which stocks are generating interest, as it may provide insight into which stocks may experience higher trading volumes and price swings.

BAE Systems being the most searched FTSE 100 stock in the year, and the most searched stock in 20 of 58 of the surveyed UK locales, stands to reason – its stock has experienced a large increase in price since the Russian invasion of Ukraine, which began in February 2022.

This is due to BAE Systems being one of the UK’s primary defence companies, who have also produced a large part of the equipment the UK has given to Ukraine in military aid.

Ranking

Source: Investing Reviews, Google Keyword Planner

Simon Jones is CEO of Investing Reviews.