The upcoming release reflects her lived experiences and delivers a message of resilience, empowerment and social responsibility at a time when South Africa continues to battle alarming levels of gender based violence and femicide.

Raised in White City, Jabavu and later in Meadowlands Zone 9 in Soweto, Rainym says her upbringing shaped both her musical identity and her passion for activism.

“Growing up in Soweto profoundly shaped my character. It instilled resilience in me and gave me the courage to navigate different cultures and environments. My music connects my roots in Soweto with global audiences,” she said.

Her sound blends contemporary RnB with strong South African influences. She draws inspiration from soulful vocalists and lyricists who transform personal struggles into powerful anthems of hope. Rainym says her music reflects the realities of township life while speaking to universal themes of healing and self worth.

Beyond the studio, Rainym is an active advocate against gender based violence. She joined the Black Womxn Caucus in 2019, a feminist social movement focused on combating GBV and femicide across South Africa.

Her recently released single titled Do Something directly addresses the urgent need for communities to confront abuse, silence and complicity.

“The song highlights the pressing need for awareness and action. Music can be more than entertainment. It can challenge society and push people to act,” she said.

The project features production by Izzy, whose creative direction complements Rainym’s emotive vocal style. Together they have crafted melodies that combine poignant storytelling with accessible rhythms designed to connect with young listeners.

As gender based violence remains one of South Africa’s most urgent social crises, artists such as Rainym are increasingly using their platforms to advocate for accountability, justice and healing. Her latest release adds a strong cultural voice to a national issue that continues to dominate public discourse.

With the single set for release on Friday, Rainym hopes the message will resonate far beyond Soweto and inspire meaningful conversations across the country.

“I want people to feel seen, heard and empowered. If my music encourages even one person to speak out or seek help, then it has done its job,” she said.

Her work reflects a growing movement of South African creatives who are turning art into activism and using their influence to drive awareness and social change.

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