The initiative is led by the department’s Road Safety Promotions Unit in collaboration with the Gauteng Department of Roads and Transport, seeks to promote responsible driving behaviour among e-hailing drivers and address increasing concerns over reckless and negligent driving on Gauteng roads.

Authorities said the rising number of e-hailing vehicles involved in speeding and dangerous driving behaviour, often while drivers attempt to maximise profits, continues to place passengers, pedestrians and other road users at risk.

The campaign will focus on raising awareness about safe driving practices and encouraging compliance with road traffic laws.

The driver safety education campaign also coincides with new public transport regulations that came into effect on 12 March 2026.

These regulations require e-hailing operators to comply with provisions of the National Land Transport Amendment Act and obtain valid operating permits to operate legally.

In addition, operators will be required to install panic buttons in their vehicles and ensure proper vehicle branding in line with the updated regulations.

The Gauteng Department of Roads and Transport will also provide guidance and support to e-hailing operators on the process of applying for the necessary operating permits.

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