As reported by The South African website, Checkers announced that it is the official partner of the PRIME energy drink that has blown up on social media in recent weeks in South Africa.
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PRIME will be sold at selected Checkers and Checkers Hyper stores and on the Checkers Sixty60 app in the Western Cape, Gauteng and KwaZulu-Natal from Monday, 1 May 2023.
It will roll out to the rest of South Africa during the month, the group confirmed.
Checkers said it is launching with four PRIME Hydration flavours: Ice Pop, Blue Raspberry, Lemon Lime and Tropical Punch, with purchases limited to eight per customer (two per flavour).
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The drink surged in popularity in South Africa this month as shoppers hunted for any bottles they could get their hands on. Supply was severely constrained – and prices were pushed in excess of R400 in many instances.
It is currently selling for R299 on Takealot.
Have you tasted PRIME?
Checkers has now been confirmed as the official South African retail partner for the drink, and as such, it will be exclusively available at retail prices of around a 10th of what people have been paying. The drink will retail for R39.99.
“PRIME has become an international viral sensation following its hugely successful launch in January 2022 by YouTube sensations Logan Paul and KSI,” it said.
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Reports suggest that the drink has generated R4.5 billion in retail sales worldwide with R818.3 million made in January 2023 alone.
The sales pitch suggests that ‘each 500ml bottle of PRIME has around 20 calories and is an ideal thirst quencher for consumers who wish to rehydrate, refuel and replenish their energy levels.’
It is made up of 10% coconut water, with zero added sugar or caffeine, and contains electrolytes, vitamins A, E & Zinc and branched-chain amino acids (BCAAs).
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As reported by The South African website, the retailer will be hosting a launch event in collaboration with TikTok at the following stores on 1 May:
- Checkers Canal Walk, Century City, Cape Town – Western Cape (09:00)
- Checkers Hyper Sandton City, Sandton, Johannesburg – Gauteng (09:00)
- Checkers Castle Gate, Pretoria – Gauteng (08:00)
- Checkers Rosebank – Gauteng (08:00)
- Checkers Hyper Menlyn, Pretoria – Gauteng (09:00)
- Checkers Oceans Mall, Umhlanga – KwaZulu-Natal (08:00)
Meanwhile, according to the Checkers website, a total of 238 stores will stock the drink on Monday’s Workers’ Day public holiday in the three aforementioned provinces.
The store breakdown is 43 in KwaZulu-Natal, 55 in the Western Cape and 140 in Gauteng & Great North – and can be found HERE – or see below:
Western Cape
- Big Bay
- Bothasig
- Brackenfell
- Bredasdorp
- Cape Gate
- Century City
- Cobble Walk
- Constantia
- De Grendel
- Drakenstein Sentrum
- Durbanville
- Eikestad Mall
- Gordonsbaai Mall
- Hermanus
- Hout Bay
- Kenilworth
- Kloof Street
- Laguna Mall
- Malmesbury
- Meadowridge
- Mountain Mill
- Muizenberg
- N1 City
- Okavango Crossing
- Paarl North
- Parklands (Sandown)
- Parow
- Plumstead
- Protea Hoogte
- Robertson Quarter
- Rondebosch
- Rylands Village
- Sea Point
- Sea Point Towers
- Sitari
- Sixt60 Cape Town
- Somerset West
- Somerset West (Helderberg)
- Springbok
- Stellenbosch
- Sun Valley
- Swellen Mark
- Table Bay Mall
- Table View
- Tokai
- Uitzicht
- Van Der Lingen
- Vergelegen Plein
- Vredendal
- Welgelee Plein
- Weltevreden
- West Coast Mall
- Whale Coast Mall
- Willowbridge
- Zevenwacht
KwaZulu-Natal
- Amanzimtoti
- Athlone Park
- Ballito Junction
- Bluff
- Boardwalk R/Bay
- Brookside
- Cascades
- Castle Rock – Newcastle
- Cornubia
- Davenport
- Durban North
- Empageni
- Galleria
- Gateway
- Gillits
- Hillcrest
- Hilton
- King Shaka
- Margate
- Midlands Mall
- Mount Richmore VI
- Mtuba Mall
- Newcastle
- Northdene
- Oceans Mall
- Othongathi
- Overport Durban
- Pavillion
- Queensburgh
- Reservoir Hills
- Scottburgh
- Scottsville
- Shallcross Hyper
- Shelley Beach
- Southway
- St Johns
- The Square Ladysmith
- Virginia Circle
- Vryheid
- Watercrest
- Westville
- Windermere
- Woodburn
Gauteng & Great North
- Allens Nek
- Arcon Park
- Atterbury Value Mart
- Bartlett
- Bela Bela
- Ben Fleur
- Blubird Melrose
- Blue Crane
- Blueberry Square
- Boksburg
- Bonaero Park
- Bracken Gardens
- Brackenhurst
- Bran Fishcer
- Brits Mall
- Brooklyn
- Bryan Park
- Bryanston
- Castle Gate
- Centurion
- Centurion Lifestyle
- Chartwell Corner
- Clubview
- Columbine Square
- Cradlestone
- Cresta
- Eastgate
- Eastrand Retail
- Eco Boulevard
- Edenvale
- Emfuleni
- Emmerentia
- Ermelo
- Fairlands
- Ferndale
- Flamingo
- Flamwood Klerksdorp
- Forest Hill
- Forest Walk
- Fourways
- Gezina
- Glen Marais
- Glenvista
- Green Valley
- Greenstone Mall
- Grey Owl Midstream
- Hartbeespoort
- Harvest Place
- Heidelberg
- Horizon
- Irene Link
- Jean Ave
- Jukskei Park
- Kempton Park
- Klerksdorp
- Klipfontein
- Kosmosdal
- Kwena Square
- Kyalami
- Lephalale
- Loftus
- Louis Trichardt
- Lydenburg
- Lynnwood
- Magalies
- Makhado Crossing
- Mall of Africa
- Mall of Carnival
- Mall of the North
- Mall of the South
- Matlosana (Klerksdorp)
- Mayville PTA
- Merino Mall
- Middelburg Mall
- Modimolle
- Mokopane
- Montana
- Monument Park
- Mooi River Junction
- Moreleta Park
- Mountain View
- Musina
- Neighbourhood
- Nelspruit
- New Hazyview
- New Market
- New Menlyn
- Nicolway
- Noordheuwel
- Norkem Park
- Northgate
- Northmead Square
- Northriding
- Olivedale
- Olivewood
- Olympus Village
- Parkview
- PhalaBorwa
- Pineslopes
- Polokwane
- Potchefstroom
- Pretoria North
- Queenswood
- Raslouw
- Riverside Mall
- Riverwalk
- Rivonia Village
- Rock Cottage
- Roodepoort
- Rosebank Mall
- Rustenburg
- Rustenburg
- Sandton
- Savannah Mall
- Saveway
- Secunda
- Selcourt
- Silver Lakes
- Southgate
- Springs Mall
- Sunninghill
- Sunward Park
- Tambotie Mall Randfontein
- Thatchfield
- The Glen
- The Grove Mall
- The Reef
- Tzaneen Lifestyle
- Vanderbijlpark
- Village Moreleta
- Village View
- Waterfall Corner
- Waverly
- Westgate
- Whiteriver
- Wilrogate
- Wingtip
- Wonderpark
- Woodlands Boulevard
- Zambezi Junction
Have you tasted the new PRIME energy drink? If so, let us know how it tastes by clicking on the comment tab below this article