CEOs are chosen from private and non-private faculties in Ghana
They will elevate consciousness on the significance of handwashing amongst faculty kids
Lifebuoy, the world’s primary hygiene cleaning soap model, has celebrated Global Handwashing Day in Ghana by appointing two “H for Handwashing” Chief Education Officers (CEOs) who will unfold the essential message of handwashing with cleaning soap and water.
The two CEOs have been introduced throughout a celebration on the Christ the King International School in Accra after a nationwide choice course of the place two college students, Belicia Asigri of Services Basic School and Kwame Danquah of Christ the King International School have been handpicked from dozens of kids beneath the age of 12.
With Lifebuoy having already reached over 6 million schoolchildren throughout Ghana with academic materials to enhance handwashing behaviours, the brand new CEOs shall be accelerating the affect by way of peer-to-peer studying and calling on faculties to combine hygiene into nationwide curriculums.
In 2020, Lifebuoy launched its award-winning marketing campaign, “H is for Handwashing”, aiming to essentially change the world’s handwashing habits and speed up handwashing behaviour change for kids. Through this marketing campaign the model’s intent was to remodel the letter H in the alphabet to a logo for Handwashing.
This yr, Lifebuoy is harnessing the ability of peer-to-peer studying throughout the context of early childhood studying. Numerous research have proven that kids are extra possible to change their behaviour when influenced by others, with one examine discovering 59% of scholars altering their behaviour after being influenced by their friends.
Therefore, Lifebuoy is looking on younger changemakers to tackle the mantle of “H for Handwashing” Chief Education Officers (CEOs) to encourage and domesticate a brand new era of hand hygiene ambassadors.
Derrick Odechie-Bossman, Brand Manager for Lifebuoy stated, “Lifebuoy’s purpose has always been about preventing illness by promoting good hand hygiene through handwashing with soap. This Global Handwashing Day, we are incredibly excited to recognise the fundamental role kids can play in spreading the message that H must stand for Handwashing. Through the power of peer-to-peer learning, we hope to inspire more kids to rise and change the world’s handwashing behaviours.”
For a long time, faculties have been Lifebuoy’s most impactful touchpoint, instructing kids from all backgrounds concerning the essential behavior of handwashing with cleaning soap. The “H for Handwashing” CEOs shall be visiting faculties to unfold the significance of handwashing with cleaning soap to 1000’s of different kids nationwide, utilizing Lifebuoy’s decade-old confirmed behaviour change materials, together with handwashing video games, posters, comedian books, handwashing steps movies, and hygiene kits to allow them to unfold the essential message.
(*2*)
Speaking on behalf of the Minister of Education, Director for Pre-Tertiary Education on the Ministry of Education, Honourable Nana Baffuor Awuah, lauded using kids as peer educators, saying, “I have no doubt that this initiative will raise a generation of hygiene-conscious citizens who will add to the development of the nation through sensitization in their communities and become responsible change agents. It is possible that these CEOs will one day become the change makers required to move Ghana’s development forward.”
In addition, he counseled Unilever Lifebuoy for serving Ghanaians with their hygienic cleaning soap and their many inventions to promote handwashing with cleaning soap to save lives and reduce the quantity of people that fall sick from germs”.
Lifebuoy co-founded Global Handwashing Day with the Global Handwashing Partnership in 2008. The model runs one of many world’s largest hygiene behaviour change programmes backed by robust partnerships, reaching over 1 billion folks throughout greater than 30 nations in Asia, Africa, and Latin America since 2010.
About Lifebuoy
Lifebuoy is the world’s primary hygiene cleaning soap brand1, offered in almost 100 nations. Through the Lifebuoy model, we goal to make a distinction by creating high quality, reasonably priced merchandise and selling wholesome hygiene habits. Since 2010, we’ve reached over 1 billion folks by way of our handwashing programmes.
The want to be clear, energetic, and wholesome is intrinsic to everybody – regardless of age or financial standing. We perceive this and Lifebuoy cleaning soap has championed the trigger for higher well being by way of hygiene for greater than a century.
An inspiring imaginative and prescient for extra hygienic, more healthy, and in the end extra important communities is the driving power behind the Lifebuoy model. To understand this imaginative and prescient, we glance to persistently innovate and supply accessible Lifebuoy merchandise to all kinds of shoppers. The imaginative and prescient additionally commits the Lifebuoy model staff to seen motion, by way of inspiring tasks that inspire shoppers to enhance their hygiene behaviour.
Since the launch of the Lifebuoy model in 1894, we’ve supported folks in their quest for higher private hygiene. The traditional pink bar of cleaning soap and its distinctive medicated carbolic scent was synonymous with cleanliness all through the 20th century. Today, the model is a lot extra. With its many cleaning soap variants and specifically designed physique washes, These, together with the vary of liquid hand washes and hand hygiene gel, guarantee every day hygiene and freshness for the complete household.
Social Media: Twitter – @LifebuoyGhana / YouTube – Unilever- Lifebuoy Ghana’/ Instagram – @lifebuoyghana
