Hit 95.9 FM, Cross River State’s leading radio station, has partnered with First Bank of Nigeria Limited as the official banking partner for the 9th edition of the Calabar Entertainment Conference (CEC). The conference is scheduled to take place on October 17-18, 2025 at Hogis Royale in Calabar.

The CEC has established itself as a premier platform for youth engagement in Nigeria’s creative economy since its launch in 2017. The event brings together emerging talents, industry veterans, investors, and policymakers to address key challenges facing young creatives and explore sustainable growth opportunities within Nigeria’s dynamic entertainment sector.

FirstBank’s involvement reflects its broader commitment to youth empowerment and entrepreneurship across various sectors. The bank’s support extends beyond mere sponsorship, positioning it as a strategic partner in creative sector development. According to Patrick Ugbe, CEO of Hit FM and executive producer of CEC, “By coming on board as the Official Bank, FirstBank further demonstrates its role as a catalyst for growth, providing financial inclusion and fostering creativity among young Nigerians.”

The conference promises to deliver keynote addresses, masterclasses, panel discussions, and networking sessions specifically designed to maximize industry opportunities. Participants will have access to resources, knowledge, and networks that can help transform their ideas into sustainable ventures

The partnership between First Bank and Hit FM comes at a critical time when Nigeria’s creative industry is gaining international recognition. With Nollywood, Afrobeats, and other Nigerian creative exports achieving global success, events like CEC play crucial roles in nurturing the next generation of creative entrepreneurs

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