Leading regional company community, Ogilvy Africa, has appointed Adderley Williams as Deputy Managing Partner, Social and Performance. Based in Nairobi, Adderley joins the community’s rising digital and information workforce to steer its social, content material and efficiency advertising apply within the Sub-Saharan area
The Social & Performance group in Ogilvy brings collectively the perfect practitioners and practices throughout markets in delivering digital options for manufacturers. The apply additionally incubates future-focused considering via a number of specialist labs viz TikTok, Social Commerce, Creators & Strategy with the purpose to empower companies and types to remain forward of the adoption curve.
In this new position, Adderley will spearhead the enlargement of Ogilvy Africa’s Social and Performance (S+P) capabilities throughout markets and deployment of worldwide greatest practices & instruments for the area.
Speaking of the appointment, Vikas Mehta, CEO – of Ogilvy Africa, stated “social media, especially in a mobile-first world, is an important component to increase any brand/business’ physical availability. We are delighted to welcome onboard someone with an intricate understanding of digital platforms and a passion for all things digital. A large part of our region is getting on the performance marketing bandwagon, but we feel it’s barely scratched the surface. Social and Performance, once it’s e-commerce enabled, can be a powerful business tool. Under Adderley’s leadership, we hope to see this practice thrive for our clients.”.
Adderley joins Ogilvy Africa from Sprout Performance Partners, the place he was Head of Performance Marketing. He brings on board 14 years of wealthy expertise in digital promoting, model constructing and model administration. He has labored with a number of the continent’s greatest manufacturers together with First National Bank (FNB), KIA Motors, Standard Bank and Old Mutual amongst others.
On becoming a member of Ogilvy Africa, Adderley stated: “I am excited about this opportunity to work with the largest network agency on the continent. I look forward to working with colleagues across the region in building and transforming brands through digital performance campaigns.”
About Ogilvy Africa
Ogilvy Africa is the biggest community company on the continent catering to 39 international locations with a workforce of ~900 individuals
throughout Central, East and West Africa. Headquartered in Nairobi – Kenya, Ogilvy Africa manages a portfolio of over 100 manufacturers for shoppers such as Airtel, Absa, Coca-Cola, Diageo, Distell, Equity Bank, Exxon Mobil, Kenya Airways, Mondelez, Mastercard Foundation, NCBA, Nestle, Philips, PWC, SAB Miller, Sanlam, Total, UNICEF, Unilever, and WWF amongst others.
It presents companies throughout the total spectrum of selling domains together with Communication (Advertising, branding and content material), Consumer Experience (Technology & e-Commerce), Growth Consulting (incl. Digital Transformation), PR & Influence and Media; all below one unified setup. The company has additionally created proprietary advertising merchandise in areas such as real-time advertising, social intelligence, digital experiences, influencer administration, e-commerce enablement and content material hubs. Its distinctive working mannequin, One Ogilvy, permits shoppers and types to chop the complexity of company constructions and create seamless omnichannel experiences for his or her shoppers, throughout touchpoints. Fuelled by the holy trinity of content material, information, and expertise; Ogilvy Africa strives to be the best-practice company mannequin, for Developing & Emerging markets.
With 20+ years in Africa, Ogilvy Africa has gained the best variety of regional and international awards for the area together with D&AD, Cannes Lions, Clio Awards, Dubai Lynx Festival, and SABRE Awards (Global and Africa); to call a couple of.
Ogilvy is a number one international inventive community of WPP, based by David Ogilvy in 1948
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