Ogilvy Africa has unveiled FEED 2.0 for manufacturers and companies in Africa. It represents the most recent in its steady of modern digital merchandise designed to present knowledge insights and tailor-made options to resolve actual challenges for companies and shoppers.
Originally launched in 2020, FEED 2.0 is the most recent improve that gives real-time social intelligence and performance marketing, enabling manufacturers and companies to develop and distribute social content material that’s knowledgeable by knowledge, produced in an agile vogue, and distributed to drive affect for model/enterprise KPIs.
Also launched was Group M’s knowledge device, Audience Origin, for the Ghanaian market. This is an audience-centric data-led product, offering deep understanding of shopper mindsets, selection hierarchy, decision-making issues, and media utilization patterns via a related knowledge basis which is utilized in over 70 markets world wide.
The occasion, held on the Kempinski Hotel Gold Coast City Accra, introduced collectively Ogilvy Africa’s management with purchasers, companions, and varied stakeholders in Ghana.
Speaking through the launch, Vikas Mehta, Chief Executive Officer, Ogilvy Africa, emphasised the significance of those instruments, saying, “As a creative agency, we understand that creativity needs a new definition. At Ogilvy, we aim to put creativity in the intersections of content, data and technology. Today, we are proud to share two innovations that we hope will push the industry forward. FEED 2.0 is a game-changer for social-commerce in the region, and Audience Origin, a great addition to our media suite in Ghana.”
On her half, Akua Owusu-Nartey, Regional Managing Director, Ogilvy Africa, famous, “Our audiences today are mobile, social, visual and vocal, and to engage these new audiences you need a new approach. Modern brands need to work at the speed of culture and technology. The combination of these products being launched today is aimed at unlocking the power of data and performance marketing in a new data-driven world.”
She concluded, “These timely digital solutions are easy to set up and are tailored to brands’ needs. Our clients need to understand their audience’s rapidly changing behavior and better respond to their needs and preferences to drive commercial success for business at scale. These products will give them the data they need to make informed decisions faster and more effectively.”
Demonstrating FEED 2.0 to the assembled media and visitors, Sumanta Ganguly, Chief Strategy Officer, Ogilvy Africa, emphasised the necessity to perceive human motivations and behaviors, which is vital to social commerce in a world that’s extra knowledge reliant, saying, “Brands at the moment can capitalize on social developments to improve engagement and finally, gross sales. FEED 2.0 gives manufacturers that use social media to develop and share social content material modern options which can be knowledgeable by knowledge and that may affect manufacturers and their enterprise KPIs.
The Guest of Honor on the launch, Minister for Information, Hon. Kojo Oppong Nkrumah, in an interactive session lauded Ogilvy Africa for these artistic digital merchandise for companies, highlighting the essential position of knowledge in enterprise at the moment in making well timed enterprise choices.
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