Serbian sportsman Novak Djokovic as the most influential tennis player competing at Wimbledon in 2023, earning potentially $69,458 (R1.3 million) per sponsored Instagram post.
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NOVAK DJOKOVIC IS THE MOST INFLUENTIAL TENNIS PLAYER AT WIMBLEDON 2023
The study, conducted by Casino Alpha, used an Instagram pricing calculator to create a list of the most influential Wimbledon tennis stars competing in this year’s tournament and established how much they can earn per sponsored Instagram post.
Not only is Novak Djokovic the current men’s singles Wimbledon champion, he is also the most influential tennis player at Wimbledon this year.
He has the highest following of any Wimbledon tennis player at 13 million and an engagement rate of 2.7%. Djokovic earned his following through winning seven Wimbledon titles throughout the years and 94 single titles all together throughout his tennis career at various competitions.
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NICK KYRGIOS AND ANDY MURRAY TAKE 2ND AND 3RD SPOT
Nick Kyrgios has been named as the second most influential tennis player a The Championships this year, earning up to $28,824 (R543 584) per Instagram post. Although never having won Wimbledon before, Kyrgios is a favourite to win in 2023. He has the second highest follower count at 4.1 million and a high engagement rate of 3.7%.
In third place is Andy Murray who can earn up to $16,253 (R306 511) on each sponsored post on Instagram. Another men’s singles champion, Andy Murray has won the Wimbledon championship twice and holds 46 single titles leading to him becoming one of the favourites to win for the third time at Wimbledon this year. He has a following of 2 million and a large engagement rate of 6.1%.
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WHO MAKES UP THE TOP TEN MOST INFLUENTIAL TENNIS STARS AT WIMBLEDON 2023?
The fourth most influential tennis player at Wimbledon this year is Stefanos Tsitsipas, potentially earning up to $15,491(R292 140) per sponsored Instagram post. The tennis star, currently living in Monte Carlo, has a large following of 1.8 million and a 3.3% engagement rate.
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Matteo Berrettini is the fifth most influential player at the tennis tournament on Instagram. His following of 1.6 million and an engagement rate of 7.1% can earn him up to $14,094 (R265 795) on each sponsored post.
Iga Swiatek is the sixth most influential tennis player at Wimbledon and the most influential female tennis player at Wimbledon this year. Her combination of a follower count of 1.3 million and a high engagement rate of 9% could potentially earn her up to $11,809 (R222 702) on each sponsored Instagram post.
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Ons Jabeur, with an estimated $9,015 (R170 000) takes the seventh spot, followed by Coco Gauff in eighth with approximately $8,888 (R167 605) per post. Jannik Sinner and Aryna Sabalenka take the ninth and tenth spot, respectively. Sinner could make $8,507 (R160 420), while Sabalenka could earn $7,110 (R134 076).
