12 January 2023, Gaydon: The previous, current and way forward for the long-lasting British model is to be honoured via a year-long celebration of Aston Martin’s 110th anniversary.
Sunday 15 January is strictly 110 years since founders Lionel Martin and Robert Bamford formally shaped the partnership that went on to create the primary Aston Martin automotive, igniting greater than a century of automotive depth, cutting-edge British innovation, and high-octane racing success.
Aston Martin’s 110th anniversary highlights
Born on the observe and impressed by its founders ardour for racing, Aston Martin has risen from humble beginnings in a small workshop on Henniker Mews, London to turn into one of many world’s most famed automotive marques, synonymous with creative design, luxurious craftsmanship, thrilling efficiency and scarce exclusivity.
In pictures launched to mark the anniversary, Aston Martin has introduced collectively two of essentially the most iconic and modern fashions from its 110-year bloodline, highlighting the model’s dedication to pushing the boundaries of efficiency and making use of engineering from Grand Prix racing to the street.
One of the model’s oldest surviving racing automobiles, the record-breaking 1923 racer Razor Blade is pictured alongside the uncompromising Aston Martin Valkyrie hypercar.
One of the earliest automobiles to be particularly designed with aerodynamics in thoughts, and propelled by an Aston Martin Grand Prix specification engine, the trailblazing Razor Blade took quite a few class data at Brooklands in 1923, a year on from Aston Martin’s Grand Prix debut with TT1 – the automotive nicknamed ‘Green Pea’. A century later, Aston Martin continues to innovate with its thrilling high-performance fashions, bringing fashionable Formula One™ engineering to the street via its era-defining Aston Martin Valkyrie.
The model’s historic 110th anniversary is to be celebrated via the launch of a brand new, strictly restricted, unique Aston Martin mannequin, to be unveiled later this year. The milestone may also take centre stage of this year’s British Grand Prix at Silverstone, Goodwood Festival of Speed, Pebble Beach Concours d’Elegance and different main occasions throughout Aston Martin’s key areas, as a part of a worldwide advertising marketing campaign entitled ‘Intensity: 110 Years in the Making’.
2023 guarantees to be a monumental year, as Aston Martin prepares to unleash the primary of its extremely anticipated subsequent era of sports activities automobiles, which is able to additional improve Aston Martin’s deal with ultra-luxury, high-performance and driving depth.
“In 1913 Lionel Martin and Robert Bamford got here along with a shared imaginative and prescient of racing automobiles and utilizing learnings from the racetrack to push the boundaries of automotive innovation.
“110 years and little over 110,000 cars later, that spirit continues. Our 110th year promises to be just as exciting as our first, as we turn a new chapter in Aston Martin history with the launch of our next generation of sports cars and the reveal of an extraordinary special model later this year that will celebrate this unique milestone.”
Amedeo Felisa, Chief Executive Officer of Aston Martin Lagonda
The 110th anniversary is considered one of a number of notable landmarks for Aston Martin in 2023, with the year additionally marking 75 years of the DB bloodline, 60 years of the long-lasting DB5 mannequin and 20 years of Aston Martin’s Gaydon headquarters, the purpose-built facility serving as a centre of excellence for world-class sports activities automotive design and engineering.
Posted by Aston Martin on Newspress
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