4Racing has concluded an unique multi-year settlement with Kenilworth Racing (Pty) Ltd to proceed to promote and distribute all of Cape Racing’s race conferences globally.
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4Racing.TV will proceed to provide all of the stay racing protection from each Hollywoodbets Kenilworth and Hollywoodbets Durbanville and distribute this domestically and internationally, together with its personal native and worldwide racing content material.
Locally, 4Racing has additionally reached settlement for Cape Racing’s content material to go on to GallopTV, alongside the prevailing distribution to bookmakers and retail on 4Racing.TV’s Global Racing 1 Channel and direct to shoppers by way of Racing 240 and www.4racing.tv.
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Cape Racing’s main Grade 1 occasions, such because the L’Ormarins King’s Plate and World Sports Betting Cape Town Met, may even characteristic on SABC 3 as a part of 4Racing’s unique settlement with the general public broadcaster, boosted by options and ancillary content material on Racing Today on SABC Sport.
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4Racing’s Head of Licensing and Broadcast, Stephen Watson, mentioned: “We are delighted to have reached agreement with Greg Bortz and the Cape Racing Executive. This rights deal is a significant one for the licensing and distribution of our collective South African horseracing broadcast product. It also offers mutually beneficial commercial benefits and cost efficiencies, through the continued offering of a united racing product locally and internationally. We value the trust and collaborative approach from both Cape Racing and 4Racing in maximising this opportunity for the benefit of South African horseracing and all its stakeholders”.
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Greg Bortz, chairperson of Cape Racing, added: “We are very pleased with our new broadcast partnership with 4Racing.TV, for numerous reasons. First, the quality of their TV production continues to go from strength to strength. Second, our Cape product will also be shown on GallopTV, thus widening the local footprint. Third, it reinforces what we have said all along, namely that unity within our industry countrywide is essential for our collective survival and success. Furthermore, given that all of racing is on Racing 240, and Cape Racing is also on GallopTV, we are pleased that the operators are working well together to put the owners’ and punters’ needs in the forefront.”
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‘Hugely significant’ deal
Commenting on the deal throughout her attendance on the World Tote Association’s General Assembly in London, 4Racing CEO Fundi Sithebe mentioned the settlement between 4Racing and Cape Racing was massively vital.
“Having spent the weekend networking with our international partners and fellow World Tote Association members, it’s clear that our South African horseracing product is highly valued and well consumed around the world. The continued production and collective distribution of 4Racing and Cape Racing’s product internationally, as well as the other Sub-Saharan African jurisdictions we are supporting, allows us to showcase Africa’s racing globally, serve our punters and generate key forex revenues to contribute to the rebuilding and growth of racing,” mentioned Sithebe.
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