The Director General of the National Fisheries and Aquaculture Authority (NaFAA), Emma Metieh-Glassco, has been invited by the Press Union of Liberia (PUL) to ship the keynote tackle on the event marking its 58th-anniversary celebration.
The PUL’s preferment of Metieh-Glassco, whose work at NaFAA has revitalized Liberia’s once-dead fishing sector, has confronted no opposition from journalists together with opposition and political pundits/propagandists throughout the nation.
In Sanniquellie, Nimba County, the place the PUL’s 58th-anniversary celebration might be held, Madam Glassco is anticipated to make the case for digitization, arguing that full transition would herald Liberia’s mainstream media right into a affluent period, lowering their wrestle to remain afloat amid dwindling bodily advert income.
However, the NaFAA boss speech comes as Liberian media are but to experiment with various enterprise fashions that might assist it diversify income streams, which for now shouldn’t be the case.
Additionally, madam Metieh-Glassco is anticipated to additionally spotlight the web as a wealthy platform for enterprise alternatives, advertising, and branding, urging the press to a brand new awakening.
“Today [social media] has widened the scope and is attracting more people. It is providing the space and is all about efficient service delivery, and effective marketing strategy. The future is now! Take it and run with it! Therefore, we reiterate our call for everyone to take advantage of this opportunity provided digitally,” an excerpt from her draft remarks says.
Meanwhile, Metieh-Glassco can also be anticipated to congratulate the Press Union of Liberia for demonstrating robust dedication as a dependable associate within the advocacy and safety for the precise of freedom of speech throughout its 58 years of existence.
Her speech would add that the Government of Liberia has offered the house and assist to make sure that this inalienable proper is protected, particularly via the Kamara Abdullah Kamara Law, the Freedom of Information Law and the Table Mountain Declaration, as main achievements free of charge speech.
She can also be anticipated to echo the boast made by President Weah to the UN General Assembly that Liberia has “no journalist in prison” and that free speech is now not a criminal offense — which the federal government has additionally branded as “a great achievement”.
About the NaFAA DG
Madam Emma Metieh-Glassco who is not any stranger to the Liberian media, in September 2009, served as Intern Writer on the United Nations Mission in Liberia (UNMIL) Radio, the place she was liable for the creation of narrative scripts for recorded packages to assist grass rooters resolve conflicts, assisted within the manufacturing of the well-known Creek Town (group drama) and Women’s World (stay journal) radio packages, and the preparation of correct stories on recorded packages for onward submission to the UN Headquarters, New York via her supervisor.
That identical 12 months, she additionally served as a pictures mannequin for the Liberia Travel and Life Magazine (LTL), which was Liberia’s premium journal whereas it lasted, in addition to Brussels Inflight Magazine.
She later turned a author and advertising assistant at LTL, the place she wrote situational stories on the day-to-day actions of LTL journal, performed web analysis on neighboring international locations pertaining to their historic background and the key behind their success for the journal, and wrote informative articles on cultural well being and health.
As a advertising assistant, madam Glassco additionally engaged potential organizations to promote within the journal and created advertising methods to promote out copies of LTL journal.
One of the keys to Glassco’s success on the helm of NaFAA is her resourcefulness in attracting improvement assist and funding for the fisheries sector. This feat has not been with out its justifiable share of challenges and she or he is anticipated to share her testimonial about leveraging information, networks and negotiation abilities to breathe new life into sectors which can be threatened with extinction.
In the same vein, she is anticipated to additionally enchantment to the mainstream media to play a crucial function within the optimistic branding of the nation, as content material might entice or discourage traders or guests.
It has been mentioned by brokers of the federal government and personal sectors through the years that the information is commonly too detrimental and that the publication of optimistic content material might spur patriotism, rebranding of the nation, and entice funding and tourism.
The NaFAA boss’s speech will add that content material printed digitally should promote a sexy model of the nation to redirect individuals to Liberia and alter the views about our nation on the worldwide stage.
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